Tuesday, January 11, 2011

77 Catchy and Creative Slogans

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A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness.
Catchy and Creative Slogans 77 Catchy and Creative Slogans
Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. True, there are some slogans that we know by heart but a millions of them have come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive “x” factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways. According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."

Guidelines To Create Great Slogan

  1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
  2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
  3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
  4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
  5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

65 Slogans of Notable Companies

Imax
imax logo think big slogan 77 Catchy and Creative Slogans
Volkswagon
volkswagon logo think small slogan 77 Catchy and Creative Slogans
Blogger
blogger logo push button publishing slogan 77 Catchy and Creative Slogans
Mac Pro
apple mac logo beauty outside beast inside slogan 77 Catchy and Creative Slogans
Harley Davidson
harley davidson logo american by birth rebel by choice slogan 77 Catchy and Creative Slogans
Calvin Klein
calvin klein logo between love and madness lies obsession slogan 77 Catchy and Creative Slogans
Google
google logo dont be evil slogan 77 Catchy and Creative Slogans
Survivor TV Series
survivor tv series logo outwit outplay outlast slogan 77 Catchy and Creative Slogans
Canon
canon logo see what we mean slogan 77 Catchy and Creative Slogans
Walmart
walmart logo save money live better slogan 77 Catchy and Creative Slogans
Johnnie Walker
johnnie walker logo if you want to impress someone slogan 77 Catchy and Creative Slogans
Matchbox
matchbox logo we sell more cars slogan 77 Catchy and Creative Slogans
Reebok
reebok logo i am what i am slogan 77 Catchy and Creative Slogans
3M
3m logo innovation slogan 77 Catchy and Creative Slogans
United Negro College Fund
united negro college fund logo a mind is a terrible thing to waste slogan 77 Catchy and Creative Slogans
Marks & Spencer
marks spencer logo the customer is always and completely right slogan 77 Catchy and Creative Slogans
Federal Express
fedex logo when there is no tomorrow slogan 77 Catchy and Creative Slogans
Nikon
nikon logo at the heart of the image slogan 77 Catchy and Creative Slogans
Red Cross
red cross logo the greatest tragedy is indifference slogan 77 Catchy and Creative Slogans
Playstation
playstation logo live in your world play in ours slogan 77 Catchy and Creative Slogans
Porsche
porsche logo there is no substitute slogan 77 Catchy and Creative Slogans
Disneyland
disneyland logo the happiest place on earth slogan 77 Catchy and Creative Slogans
Fortune Magazine
fortune logo for the men in charge of change slogan 77 Catchy and Creative Slogans
Holiday Inn
holiday inn logo pleasing people the world over slogan 77 Catchy and Creative Slogans
Ajax
ajax logo stronger than dirt slogan 77 Catchy and Creative Slogans
Adidas
adidas logo impossible is nothing slogan 77 Catchy and Creative Slogans
Haagen-Dazs
haagen dazs logo pleasure is the path to joy slogan 77 Catchy and Creative Slogans
Yellow Pages
yellow pages logo let your fingers do the walking slogan 77 Catchy and Creative Slogans
IBM
ibm logo solutions for a small planet slogan 77 Catchy and Creative Slogans
Abbey National
abbey logo because life complicated enough slogan 77 Catchy and Creative Slogans
Kodak
kodak logo share moments share life slogan 77 Catchy and Creative Slogans
McDonalds
mcdonalds logo im lovin it slogan 77 Catchy and Creative Slogans
Hallmark
hallmark logo when you care enough to send the very best slogan 77 Catchy and Creative Slogans
De Beers
de beers logo diamond is forever slogan 77 Catchy and Creative Slogans
Levi’s
levis logo quality never goes out of style slogan 77 Catchy and Creative Slogans
Nike
nike logo just do it slogan 77 Catchy and Creative Slogans
Nokia
nokia logo connecting people slogan 77 Catchy and Creative Slogans
Tag Heuer
tag heuer logo success its a mind game slogan 77 Catchy and Creative Slogans
Sony
sony logo make believe slogan 77 Catchy and Creative Slogans
News Statesman
news statesman logo expand your mind change your world slogan 77 Catchy and Creative Slogans
Subway
subway logo eat fresh slogan 77 Catchy and Creative Slogans
Electronic Arts
electronic arts logo challenge everything slogan 77 Catchy and Creative Slogans
Olympus
olympus logo your vision our future slogan 77 Catchy and Creative Slogans
Vodafone
vodafone logo make the most of now slogan 77 Catchy and Creative Slogans
Maxwell House
maxwell house logo good to the last drop slogan 77 Catchy and Creative Slogans
Clairol
clairol logo does she or doesnt she slogan 77 Catchy and Creative Slogans
Aston Martin
aston martin logo power beauty and soul slogan 77 Catchy and Creative Slogans
Burger King
burger king logo have it your way slogan 77 Catchy and Creative Slogans
Visa
visa logo its everywhere you want to be slogan 77 Catchy and Creative Slogans
Coca-Cola
coke logo twist the cap to refreshment slogan 77 Catchy and Creative Slogans
M&M
m m logo melts in your mouth not in your hands slogan 77 Catchy and Creative Slogans
Jaguar
jaguar logo grace space pace slogan 77 Catchy and Creative Slogans
AT&T
at t logo reach out and touch someone slogan 77 Catchy and Creative Slogans
Kentucky Fried Chicken
kentucky fried chicken logo finger lickin good slogan 77 Catchy and Creative Slogans
L’Oreal
loreal logo because youre worth it slogan 77 Catchy and Creative Slogans
United Airlines
united airlines logo fly the friendly sky slogan 77 Catchy and Creative Slogans
Diesel Jeans
diesel logo be stupid slogan 77 Catchy and Creative Slogans
Metropolitan Life
metropolitan life logo have you met life today slogan 77 Catchy and Creative Slogans
Nintendo 64
nintendo logo get n or get out slogan 77 Catchy and Creative Slogans
Dixon
dixon logo the last place you want to go slogan 77 Catchy and Creative Slogans
Ebay
ebay logo buy it sell it love it slogan 77 Catchy and Creative Slogans
General Electric
general electric logo imagination at work slogan 77 Catchy and Creative Slogans
Du Pont
du pont logo the miracle of science slogan 77 Catchy and Creative Slogans
The National Lottery
the national lottery logo it could be you slogan 77 Catchy and Creative Slogans
Energizer
energizer batteries logo keeps going and going and going slogan 77 Catchy and Creative Slogans

Slogans of Top Advertising Agencies

J Walter Thompson (JWT)

"Time is the new currency"
JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrell’s WPP Group and is headquartered in New York. (wiki) Top clients: Ford, HSBC, Unilever, Nestlè, Vodafone. (visit website)

DDB

"Co-creation"
DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue in the world, at US$12.69 billion, according to Advertising Age’s agency rankings of April 2008 founded in Manhattan. (wiki) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil, Harvey Nichols. (visit website)

Leo Burnett

"Creating ideas and building brands that truly matter to people"
A part of the French group Publicis. Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki) (visit website)

M&CSAATCHI

"Brutal simplicity of thought"
An international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. (wiki) Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group. (visit website)

Saatchi & Saatchi

"Nothing is impossible"
Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. (wiki) Top clients: The Labour party, T-Mobile, Sony Ericsson, Carlsberg, Visa. (visit website)

Bartle Bogle Hegarty (BBH)

"When the world zigs, zag"
British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. (wiki) Top clients: Audi, Levi’s, British Airways, Lynx, Vodafone. (visit website)

TBWA

"The disruption agency"
International advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The company’s name is formed by the initial of each of it’s four founders. (wiki) Top clients: PlayStation, Apple, Nissan, Galaxy, Müller. (visit website)

Ogilvy Group

"To be most valued by those who most value brands"
International advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees. (wiki) Top clients: Ford, American Express, IBM, Barclays, BT. (visit website)

RKCR/Y&R

"Brand energy"
Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website)

Wieden + Kennedy

"Creating strong, provocative relationships between good companies and their customers"
Independently owned American advertising agency best known for its work for Nike, Honda, Coca-cola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world. (wiki) (visit website)

Euro RSCG London

"Contagious ideas"
London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. (wiki) Top clients: The Conservative Party, Citroë*, Evian, Yakult, Peugeot. (visit website)

WCRS (Aegis Group)

"A brand’s best friend"
Aegis’s services include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics. Top clients: BMW, Sky, Abbey, Weetabix, 118 118. (visit website)

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