Business cards are hard printed medium for spreading word about your business and what you do. These papers should truly stand the test of time and patience between those you offer services towards. Thus, their concepts should be fascinating and creative, stretching far from common people’s imagination.
Concept arts showcased below are geared towards the modern era of print layout. There are many styles and shapes to consider, so I also recommend spending time not only researching but building a collection of business cards to enhance your mind patterns.
The Simple Pass-offRegardless of the style and setting of your business card, we can extract the same conclusion from many different artists. Business cards shouldn’t be created too extravagantly as they turn into burdens of annoying paper not worth anybody’s time.
In fact, the whole purpose of exchanging cards with others is to allow for easy communication later on. The pass off period is how much time is required to hand out your business card and gauge your colleague’s reaction. With more complicated and erratic structures it will be very difficult for clients to find a comfortable placement in their pockets.
(Image Source: Whiskey Design)
Keep in mind how the receiver will feel taking a big hunk of cardboard paper from you. If they really wish to contact you it’d be simpler for them to find a secure placement somewhere in their personals, i.e. a wallet or purse. This ensures they can find it later and it wouldn’t be sent through the washing machine by accident.
Confident BrandingYou’ve got to push your company brand like nothing else. When it comes to passing around cards and word of mouth, nothing is more powerful than backup imagery and branding.
Notice fuzzy or embossed logos will stand out tremendously. Similarly adding holographic or shiny techniques over your logo gives your company the futuristic look. Every sleek businessman wants their cards to shine and this is one great technique.
(Image Source: Card Gala)
In spite of how you approach branding, you should consider the outcome important towards marketing. A company icon or logo will generally supplement a longer title since the symbolism is easier to recognize. If you are truly lacking space on your card try fitting something into the back side, or even a light shading of background textures. Some very creative designers have showcased these exact techniques with precision and great imagination.
Highlights of TypographyFor some time consider how powerful the role of typography plays on your business card. Anybody holding onto your piece of paper will surely be interested in the information printed. This means your contacts should be legible and neatly spaced!
I can’t even begin to imagine how many cards offer poor-quality optics when comparing text. There have been many examples where background and text color barely contrast and almost blend together – quite a costly mistake. When clientele or possible leads become frustrated they’ll eventually give up, or best case scenario: google your brand and hopefully find a means of contact.
(Image Source: Card Gala)
Clever Puns & SymbologyWhen you’ve got a company working in a specific sector of society it’s simple to build clever puns with these. Often times this will come into fruition through clothing apparel and print companies, also handymen decorating cards with tools and clipart.
(Image Source: Secret Agent Man)
If you’ve acquired a talented graphic designer or know your way around Photoshop it’s entirely possible to blend symbology into your branding. If you can find a symbol or animal which represents your company, card design is often the best creative artboard for showcasing your ideas and getting your new branding afloat.
(Image Source: Vista-se)
Suspending User InteractionOne major point of interest towards card design comes from an aspect of human intervention. By adding neat effects it’s simple to create interactive business cards which capture the imagination.
Your competitors will be ripe with envy while all of your clientele and corporate partners will be awestruck. There are many examples of this style, namely by Matt Imus in the photo below. You may notice not only the small slots of information open but there is a sliding inner piece which displays extra information.
(Image Source: msimus)
In other examples interactive designers often display maps and even cards wrapped in packaging. These effects are very contemporary and will help you stand out from the crowd. Ensure you don’t cross the line and go overboard, though, as your audience is probably finicky and wouldn’t like to spend hours toying around with your cards.
Design GalleryThroughout many of these tips it’s difficult to fully grasp how business cards are created. The vast amounts of creativity required far exceed the mindset of many top graphic designers. I often find myself digging through internet archives for fantastic galleries of newer and modern card structures.
Below I’ve included over 25 business card examples for your viewing pleasure. These range from standard black-and-white letterpress to the exotic and almost inconceivable pieces. If you’re struggling to come up with your own card design I recommend checking out our brief gallery below.
Reactor. (Image Source: Cardonizer)
Lisandro Moises Enrique)
A Fine Press / Jane Johnson Design)
Nataliea Roberts. (Image Source: Natalie Roberts)
Ryan Ribstein and Matt @ Luice Design)
Lisa & Ian)